Instagram posts continue to see a much higher reach rate than Stories. Higher tap-back rates helped boost retention, but flat reply rates and increased exit rates balanced those successes to keep this critical metric flat for brands across the board. ![]() Stories are competing with Instagram posts as well as YouTube and TikTok for eyeballs. Your Stories (and posts!) are reaching a smaller percentage of your followers compared to last year. ![]() Flat isn’t bad, but it’s not growth either. ![]() For the first time in our reporting history, brands posted about as many Stories as in 2021.
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